01Live client website
Tell 5 Men
A grassroots health campaign taken from mission, copy, logo, and images to a credible responsive launch—and then refined through a visible client review process.
Strategy · IA · design · responsive development
Independent digital designer & builder · New York
I turn unclear ideas into clear, finished digital experiences.
For people with something worth building who need the structure, judgment, and execution to make it real.
01Strategy02Information architecture03Design04AI-assisted development
Selected work
Clear systems, built all the way through.
Two different problems, organized with the same discipline: find the essential story, build the right structure, and finish the experience across desktop and mobile.
02Live client website
Tails with Kathy
A warm, credible booking experience that carries a trusted neighborhood pet-care business beyond Rover—with transparent rates and direct contact paths.
Positioning · content structure · design · responsive development
Editorial system · Sample issue
Making intimidating information understandable in three minutes.
“So, Imagine This…” turns a clinical concept into a short visual story. The sample explains Gleason scores through a familiar handwriting analogy before introducing medical terminology.
How I work
One partner from the unclear beginning to the finished experience.
I work best with founders, organizations, and independent professionals who already have something meaningful—a mission, a pile of material, a rough prototype, or a site that does not yet feel finished.
AI accelerates parts of the build. The judgment, structure, design direction, testing, and accountability stay with me.
Start something
Have something promising that still feels unfinished?
Send the rough version, the current site, or the pile of material. Tell me what is not working and what the result needs to accomplish.
LennyViner@gmail.com